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MARCO ISLAND | NAPLES | BONITA SPRINGS | ESTERO
Why invest here
BOMING TOURISM FUEL STR DEMAND
Naples welcomes 10M visitors annually, and Marco Island’s pristine beaches draw consistent tourist traffic year-round, creating a robust STR market. Properties on platforms like Airbnb and Vrbo command premium rates , offering high ROI for investors.
STRONG RENTAL INCOME POTENTIAL
Marco Island’s average rental rate far exceeds national averages, driven by demand for vacation homes. Naples’ luxury rentals also thrive, with seasonal rates covering annual expenses in just months. Investors can choose full-time or part-time STRs, balancing personal use and income supported.
LUXURY MARKET APPEAL
Naples’ upscale lifestyle—think Fifth Avenue dining and top-tier golf—draws affluent buyers, with 60% of sales as cash purchases. Marco Island’s luxury estates and waterfront condos cater to high-end demand, with transactions fueled by wealthy retirees and second-home buyers.
RESILIENT MARKET STABILITY
Both markets have proven resilient, rebounding quickly from economic downturns due to consistent population growth and tourism. Naples’ diverse economy (tourism, healthcare, tech) and Marco’s stable $142,550 average household income support long-term investment security.
POPULATION GROWTH DRIVES DEMAND
Florida’s status as the fastest-growing state, with 1,000+ daily newcomers, fuels housing demand in Naples and Marco Island. Marco’s population doubles in winter, boosting STR rentals, while Naples’ retiree and remote worker influx supports year-round sales.
STEPHANIE SMITH
DUSTIN GABRIELSEN
© 2025 Stephanie A. Smith P.A. | LIC #3380386 | EXP Realty, LLC - All rights reserved.
Stephanie Smith is an individual real estate agent affiliated with EXP Realty, LLC, a licensed real estate broker and abides by all applicable Equal Housing Opportunity laws. All material presented herein is intended for informational purposes only. Information is compiled from sources deemed reliable but is subject to errors, omissions, changes in price, condition, sale, or withdrawal without notice. No statement is made as to accuracy of any description. All measurements and square footages are approximate. This is not intended to solicit property already listed. Nothing herein shall be construed as legal, accounting or other professional advice outside the realm of real estate brokerage.
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